A Floral Story is a full-service floral design company based out of Lindenwold, New Jersey servicing the greater Tri-State Area. We offer custom floral design for all size and type events – weddings, parties, sweet 16s, funerals, and more.
Owner & Lead Designer Carolyn and daughter Annie,
Tell us a bit about yourself and when you first became interested in becoming a Florist… what/who inspires you?
My mother, grandmother, and great-grandmother have always loved and appreciated flowers and I just grew up watching my mom working tirelessly in her garden. Each of them always spent countless hours maintaining their gardens, which were full of wild flowers and had a natural feel. I suppose I just grew up with that same appreciation having been around such talented women with such green thumbs! Later in life Ion one of my frequent visits to Longwood Gardens in Kenneth Square, PA I instinctively decided to enroll in floral design classes, more out of the desire to work with botanicals and flowers than as a career. I loved what I did so much, here I am today!
What is your favorite flower?
Currently my favorite flower is the dahilia. They come in so many vibrant colors and are very versatile in wedding work – pinks and purples for spring weddings, burnt orange and burgundy for fall and creamy white for winter weddings. They are less traditional that the familiar rose, and lily and just add a beautiful unexpected touch to every arrangement.
Where do you get inspiration for your floral designs?
I get my inspiration from the bride. I really listen to her “vision” and then try to translate that as best I can with the flowers. I love creating non-traditional, almost whimsical designs, ones that truly mimic the themes and ideas a bride desires.
How would you describe your style?
I would describe my style as asymmetrical and artistic, deriving from my art background – I was a design major at Moore College of Art in Philadelphia. I like to treat my work as individual pieces of art – each is unique and aims to convey a message or idea. I also often incorporate different mediums into the floral designs for extra details, anything to break the traditional mold of “flower arrangements” and offer a new take on floral design. What advice would you offer to brides looking for an amazing florist for their wedding day?
A bride’s vision of her “big day” will never become a reality unless the vendors hired truly understand and share that vision and can use their expertise to translate those ideas into their work. Bride’s should hire a florist who is willing and able to comprehend a bride’s conceptual ideas and use floral design to express them. If a florist seems unwilling to think outside the box with their designs, is dismissive of a bride’s ideas, or pushes a bride into a pre-designated “wedding package” – stay away! Every wedding is an entirely unique event and the creative designs that help make it such should be too.
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