Q & A with A Floral Story

A Floral Story is a full-service floral design company based out of Lindenwold, New Jersey servicing the greater Tri-State Area. We offer custom floral design for all size and type events – weddings, parties, sweet 16s, funerals, and more.

Owner & Lead Designer Carolyn and daughter Annie,

Tell us a bit about yourself and when you first became interested in becoming a Florist… what/who inspires you?

My mother, grandmother, and great-grandmother have always loved and appreciated flowers and I just grew up watching my mom working tirelessly in her garden. Each of them always spent countless hours maintaining their gardens, which were full of wild flowers and had a natural feel. I suppose I just grew up with that same appreciation having been around such talented women with such green thumbs! Later in life Ion one of my frequent visits to Longwood Gardens in Kenneth Square, PA I instinctively decided to enroll in floral design classes, more out of the desire to work with botanicals and flowers than as a career. I loved what I did so much, here I am today!

What is your favorite flower?

Currently my favorite flower is the dahilia. They come in so many vibrant colors and are very versatile in wedding work – pinks and purples for spring weddings, burnt orange and burgundy for fall and creamy white for winter weddings. They are less traditional that the familiar rose, and lily and just add a beautiful unexpected touch to every arrangement.

Where do you get inspiration for your floral designs?

I get my inspiration from the bride. I really listen to her “vision” and then try to translate that as best I can with the flowers. I love creating non-traditional, almost whimsical designs, ones that truly mimic the themes and ideas a bride desires.

How would you describe your style?

I would describe my style as asymmetrical and artistic, deriving from my art background – I was a design major at Moore College of Art in Philadelphia. I like to treat my work as individual pieces of art – each is unique and aims to convey a message or idea. I also often incorporate different mediums into the floral designs for extra details, anything to break the traditional mold of “flower arrangements” and offer a new take on floral design. What advice would you offer to brides looking for an amazing florist for their wedding day?

A bride’s vision of her “big day” will never become a reality unless the vendors hired truly understand and share that vision and can use their expertise to translate those ideas into their work. Bride’s should hire a florist who is willing and able to comprehend a bride’s conceptual ideas and use floral design to express them. If a florist seems unwilling to think outside the box with their designs, is dismissive of a bride’s ideas, or pushes a bride into a pre-designated “wedding package” – stay away! Every wedding is an entirely unique event and the creative designs that help make it such should be too.

CHECK OUT A FLORAL STORY

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WHERE TO GET MARRIED ?

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When getting married, choosing your location should be at the top of your To-Do list. Your wedding venue is one of the most important aspect of your big day because it takes up a chunk or your budget and your guest will always remember how your venue looked. This is a very important decision for you and your fiancé. Here are a few helpful tips before you begin your hunt.

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 Budget: The cost of your venue can take up a large percentange of your wedding cost so whatever venue you choose make sure it works with your budget.

Guest List:  Whether you want an intimate affair or a party for your friends and family. The number of guest is an important element when picking your venue.

Wedding Style: What is your wedding look? Whether it’s a garden party, modern affair, Victorian era, knowing what your venue looks like is very important. Be sure to tour!

Parking Space: Lack of parking spaces can have guest enter your wedding venue in a sour mood. Make sure there is ample parking at the venue of your choice.

Venue Restrictions: Be knowledgeable on the venue restrictions if any. Some venues have restrictions when it comes time, decoration, catering, floral arrangements and vendors.

Pick the venue that sweeps you off your feet! Pick the venue that you can imagine marrying your sweetheart! Pick the venue that steals your heart!

Photos: Midtown Loft (Top), The Palm House (Middle), & The Plaza Hotel (Bottom)

The Plaza Hotel is taken by http://cengizphotography.com

Congratulations!

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Congratulations on your engagement! So when is the big day? Almost every recently engaged couple is asked that question.

Here are three helpful tips to think about when choosing your big day while not breaking your pockets:

  1. Summertime is the most popular time of the year for weddings. Perhaps you should go for a day in April when the flowers are blooming or a cold winter day with snow in your background.
  2. Weekends are the most common time to get married. Dare to be different and get married on a Tuesday.
  3. Do you love holidays? So do I, but that double celebration might cost you double the price.

Congratulations again !

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